Report - Listen, We Get It: How the EV Industry is Alienating Customers in the U.S.

We’re excited to share a short report - Listen, We Get It: How the EV industry is alienating customers in the U.S.

Over the years, we’ve had many conversations about what the electric vehicle (EV) industry is doing well and not so well. One problem that has always risen to the top is how automakers and the industry overall have glossed over some of the realities of owning an EV and overly generalized their capabilities, alienating customers.

In this short report, we share more about the problem and offer some thoughtful solutions.

There is a lot to be excited about when it comes to EV adoption in the U.S. And, electric is the future of automotive. However, negative driver experiences result in a damaged perception and potentially slower adoption.